Clear scope first. Then a price that makes sense.
Website and SEO engagements vary too widely for one-size pricing pages to be honest. Below are our three starting engagement shapes; every project gets a written proposal after a short discovery call.
Launch Website
For teams launching or refreshing a focused marketing presence.
Custom proposal
- Focused strategy & discovery
- Custom design (5–10 templates)
- Responsive build
- Essential technical SEO
- Analytics setup
- Launch monitoring
Growth Website
For growing brands whose website needs to do more than exist.
Custom proposal
- Deeper information architecture
- 10–25 templates + reusable components
- Copy/SEO planning
- Third-party integrations
- Migration support
- Launch + first-month monitoring
SEO Growth Partnership
Ongoing search visibility work that compounds over time.
Custom proposal
- Technical & content audit
- Prioritized roadmap
- On-page optimization sprints
- Content brief production
- Monthly reporting
- Quarterly strategy review
How do the three engagements compare side by side?
The three engagements differ mainly in scope depth, timeline, and whether SEO is a launch deliverable or an ongoing partnership. Cost is proportional to scope, and every project receives a written proposal after a short discovery call.
| Launch Website | Growth Website | SEO Growth Partnership | |
|---|---|---|---|
| Best fit | Focused marketing presence | Growing brand that needs the site to work harder | Ongoing search visibility |
| Engagement type | Fixed-scope project | Fixed-scope project | Monthly retainer |
| Typical timeline | 6–10 weeks | 10–16 weeks | Ongoing |
| Templates included | 5–10 | 10–25 + component library | Not applicable |
| SEO scope | Essential technical SEO | Copy/SEO planning + integrations | Full audit, roadmap, optimization, content briefs |
| Post-launch | Launch monitoring | Launch + first-month monitoring | Monthly reporting + quarterly review |
| Content help | Copy briefs | Copy briefs + planning | Content brief production |
What determines the cost of a professional website?
Website cost is driven by scope depth — template variety, content production, third-party integrations, ecommerce depth, migration risk on existing traffic, custom interactivity, region and language variants, and timeline pressure. Page count is a poor proxy: a five-page site with an ERP integration is a bigger project than a fifty-page brochure without one.
| Cost driver | Low end | Higher end |
|---|---|---|
| Template variety | 3–5, mostly reusable | 20+ unique templates |
| Copywriting scope | Client writes everything | Full copy for every page |
| Third-party integrations | None or one simple form | CRM + payments + booking + ERP |
| Ecommerce depth | No commerce | Complex catalog with variants and tax |
| Migration risk | New domain, no traffic to preserve | High-authority site with strong rankings |
| Custom interactivity | Standard components | Bespoke animation or interactive tools |
| Region / language variants | Single English site | Multiple locales with translated content |
| Timeline pressure | 8+ weeks | Compressed 3–4 week launch |