Useful thinking for better websites.
Practical, opinionated writing on the decisions that make websites work harder—for the people running the business, not just the people building the site.
These resources provide general information. Recommendations should be adapted to the website, market, and business involved.
Why web design and SEO should be planned together
How joint planning changes architecture, content, UX, performance, internal links, and launch workflow.
Read Article · 9 min readHow to redesign a website without losing SEO
Inventory, benchmarks, redirects, metadata, staging controls, and the checks that protect search equity.
Read Article · 7 min readWhat determines the cost of a professional website
Scope factors, engagement types, hidden costs, and how to compare proposals fairly.
Read Article · 6 min readQuestions to ask before hiring a web design agency
Process, ownership, accessibility, SEO, content, measurement, maintenance, and warning signs.
Read Article · 5 min readCore Web Vitals for business owners
LCP, INP, and CLS explained in plain English, with Google's current good thresholds.
Read Article · 8 min readInternational SEO for an English-language website
Generic English targeting, regional variations, localization, and when hreflang actually applies.
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