A process designed to reduce surprises.
Every FloPixels project moves through the same five phases. Each phase has clear inputs, outputs, and an approval point before the next begins.
Discover
Goal
Understand the business, audience, and constraints.
Client inputs
Access to analytics, competitor list, brand assets.
FloPixels outputs
Discovery brief, opportunity map.
Common risk
Skipping stakeholder alignment leads to rework later.
Structure
Goal
Map queries and journeys to pages.
Client inputs
Content inventory, keyword targets, business priorities.
FloPixels outputs
Sitemap, IA, keyword-to-page mapping.
Common risk
Structure changes after design are expensive—decide here.
Design
Goal
Turn structure into a system.
Client inputs
Copy direction, content samples, feedback windows.
FloPixels outputs
Wireframes, visual system, responsive UI, component library.
Common risk
Design without copy leads to layouts that break with real content.
Build & test
Goal
Ship a fast, accessible, crawlable site.
Client inputs
Final copy, media assets, integration credentials.
FloPixels outputs
Production build, QA report, technical SEO pass.
Common risk
Late-stage scope changes push launch and inflate cost.
Launch & improve
Goal
Go live safely and keep improving.
Client inputs
Approval to launch, analytics access, ongoing content.
FloPixels outputs
Live site, monitoring, monthly recommendations.
Common risk
Sites without improvement plans stall within a quarter.
Typical timelines (indicative, not promises).
Focused landing page
3–5 weeks
Small marketing site
6–10 weeks
Larger / integration-heavy site
Scoped individually
Timing depends on content readiness, feedback speed, integrations, and complexity. Your proposal will include a project-specific timeline.