Aster Health
Health · Web Design · Accessibility · SEO
Illustrative work created by FloPixels; not a client engagement.
An accessible wellness concept that helps visitors understand services, practitioners, and appointment steps without anxiety.
asterhealth.example
Challenge
Communicate warmth and clinical credibility while keeping essential information accessible.
Audience
Prospective patients seeking clinical services with an approachable experience.
Visual direction
Light teal with cream and coral warmth; generous spacing and inclusive abstract illustrations.
Responsive experience
Booking flow prioritized on mobile with large tap targets and reduced fields.
Strategy
- Communicate warmth and clinical credibility
- Make essentials accessible before scrolling
- Reduce anxiety in the appointment path
Information architecture
- Home / Services / Practitioners / Book / Insights / About
- Service pages with plain-language explanations
- Practitioner bios with editorial review
SEO foundation
- Service pages targeting condition and treatment intent
- Practitioner bios with authorship
- Clear authorship, review, and update fields
Conversion plan
- Frictionless book path
- Contextual alternatives for research-mode visitors
Intended outcomes
- Intended: fewer drop-offs before booking
- Intended: clearer service understanding
Deliverables
- IA, service page templates, practitioner template, accessibility baseline
Concept Project
This is a concept project by FloPixels. It is not a paid engagement or endorsement, and no metrics represent actual business results.