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Concept Project

Aster Health

Health · Web Design · Accessibility · SEO

Illustrative work created by FloPixels; not a client engagement.

An accessible wellness concept that helps visitors understand services, practitioners, and appointment steps without anxiety.

asterhealth.example
Aster Health concept clinic website homepage in soft blue and mint, showing a photograph of a smiling clinician with a patient, an appointment booking widget with date chips and three pastel service cards
Fictional homepage concept created by FloPixels for portfolio demonstration.

Challenge

Communicate warmth and clinical credibility while keeping essential information accessible.

Audience

Prospective patients seeking clinical services with an approachable experience.

Visual direction

Light teal with cream and coral warmth; generous spacing and inclusive abstract illustrations.

Responsive experience

Booking flow prioritized on mobile with large tap targets and reduced fields.

Communicate warmth and clinical credibility while keeping essential information accessible.

Aster Health — concept direction

More frames

Closer views of the same concept homepage.

Aster Health concept clinic website homepage in soft blue and mint, showing a photograph of a smiling clinician with a patient, an appointment booking widget with date chips and three pastel service cards
Detail: the top of the concept homepage as a visitor first sees it.
Aster Health concept clinic website homepage in soft blue and mint, showing a photograph of a smiling clinician with a patient, an appointment booking widget with date chips and three pastel service cards
Detail: the mid-page sections that carry proof and explanation.
Aster Health concept clinic website homepage in soft blue and mint, showing a photograph of a smiling clinician with a patient, an appointment booking widget with date chips and three pastel service cards
Detail: the closing section and its call to action.

What would be measured

If this concept ran as a real engagement, these are the plans and intentions we would hold it to.

Strategy

  • Communicate warmth and clinical credibility
  • Make essentials accessible before scrolling
  • Reduce anxiety in the appointment path

Information architecture

  • Home / Services / Practitioners / Book / Insights / About
  • Service pages with plain-language explanations
  • Practitioner bios with editorial review

SEO foundation

  • Service pages targeting condition and treatment intent
  • Practitioner bios with authorship
  • Clear authorship, review, and update fields

Conversion plan

  • Frictionless book path
  • Contextual alternatives for research-mode visitors

Intended outcomes

  • Intended: fewer drop-offs before booking
  • Intended: clearer service understanding

Deliverables

  • IA, service page templates, practitioner template, accessibility baseline
Concept Project

This is a concept project by FloPixels. It is not a paid engagement or endorsement, and no metrics represent actual business results.

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