Clean Exteriors
Home Services · Web Design · Local SEO · Development
Illustrative work created by FloPixels; not a client engagement.
A bold home-services concept for a fictional pressure-washing company, built around before-and-after proof, fast quote requests, and click-to-call.
Challenge
Turn exterior-cleaning enquiries into booked jobs without burying the phone number or proof of results.
Audience
Homeowners comparing local exterior-cleaning companies, plus property managers booking recurring work.
Visual direction
High-contrast trade palette of deep blue and safety yellow with heavy condensed headlines, so the site reads instantly on a phone in daylight.
Responsive experience
Thumb-first layout: quote and call buttons stay reachable, before-and-after sliders work with a single swipe.
Strategy
- Lead with visible proof: before-and-after imagery on every service
- Make quote requests and click-to-call available at any scroll depth
- Build service-area pages that match how people actually search
Information architecture
- Home / Services / Service areas / Before & after / Reviews / Quote
- One page per service: house washing, roof soft wash, driveways, decks
- Service-area pages linked from a single hub, no doorway duplication
SEO foundation
- LocalBusiness structured data with service area and hours
- Distinct, useful copy per service and per area page
- Compressed before-and-after imagery with descriptive alt text
Conversion plan
- Sticky call bar on mobile with tap-to-call
- Short quote form: address, service, photo upload
- Reviews placed next to every quote request
Intended outcomes
- Intended: more completed quote requests
- Intended: stronger local search visibility
Deliverables
- Sitemap, service and area templates, quote flow UX, photo guidelines
This is a concept project by FloPixels. It is not a paid engagement or endorsement, and no metrics represent actual business results.