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Concept Project

Clean Exteriors

Home Services · Web Design · Local SEO · Development

Illustrative work created by FloPixels; not a client engagement.

A bold home-services concept for a fictional pressure-washing company, built around before-and-after proof, fast quote requests, and click-to-call.

cleanexteriors.example
Clean Exteriors concept pressure-washing website homepage in bold blue and yellow, with a split before-and-after driveway photograph, a get-a-free-quote button, call-now phone badge and house, roof and deck service tiles
Fictional homepage concept created by FloPixels for portfolio demonstration.

Challenge

Turn exterior-cleaning enquiries into booked jobs without burying the phone number or proof of results.

Audience

Homeowners comparing local exterior-cleaning companies, plus property managers booking recurring work.

Visual direction

High-contrast trade palette of deep blue and safety yellow with heavy condensed headlines, so the site reads instantly on a phone in daylight.

Responsive experience

Thumb-first layout: quote and call buttons stay reachable, before-and-after sliders work with a single swipe.

Turn exterior-cleaning enquiries into booked jobs without burying the phone number or proof of results.

Clean Exteriors — concept direction

More frames

Closer views of the same concept homepage.

Clean Exteriors concept pressure-washing website homepage in bold blue and yellow, with a split before-and-after driveway photograph, a get-a-free-quote button, call-now phone badge and house, roof and deck service tiles
Detail: the top of the concept homepage as a visitor first sees it.
Clean Exteriors concept pressure-washing website homepage in bold blue and yellow, with a split before-and-after driveway photograph, a get-a-free-quote button, call-now phone badge and house, roof and deck service tiles
Detail: the mid-page sections that carry proof and explanation.
Clean Exteriors concept pressure-washing website homepage in bold blue and yellow, with a split before-and-after driveway photograph, a get-a-free-quote button, call-now phone badge and house, roof and deck service tiles
Detail: the closing section and its call to action.

What would be measured

If this concept ran as a real engagement, these are the plans and intentions we would hold it to.

Strategy

  • Lead with visible proof: before-and-after imagery on every service
  • Make quote requests and click-to-call available at any scroll depth
  • Build service-area pages that match how people actually search

Information architecture

  • Home / Services / Service areas / Before & after / Reviews / Quote
  • One page per service: house washing, roof soft wash, driveways, decks
  • Service-area pages linked from a single hub, no doorway duplication

SEO foundation

  • LocalBusiness structured data with service area and hours
  • Distinct, useful copy per service and per area page
  • Compressed before-and-after imagery with descriptive alt text

Conversion plan

  • Sticky call bar on mobile with tap-to-call
  • Short quote form: address, service, photo upload
  • Reviews placed next to every quote request

Intended outcomes

  • Intended: more completed quote requests
  • Intended: stronger local search visibility

Deliverables

  • Sitemap, service and area templates, quote flow UX, photo guidelines
Concept Project

This is a concept project by FloPixels. It is not a paid engagement or endorsement, and no metrics represent actual business results.

See how this thinking carries into our approach to pressure washing website design.

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